Search Engine Optimisation
Search Engine Optimisation, or SEO, is something North West Design Studios, Bolton offer. With Google continually changing its algorithm, it may be ideal for marketers to get back and learn about SEO basics. North West Design Studios are experts in this field and have put together a few key points which will help your business rank higher with your blog posts.
Optimise the layout for mobile. With more and more users accessing the internet through their mobile phones, Google has started to prioritise web pages that are specifically mobile optimised. Essentially, make sure all of your website is mobile optimised, including your blogs.
Turn keywords into blog topics. Every company wants to rank high in all their blog posts. This is generally quite difficult. The best SEO strategy is to focus on a key phrase or keyword that you particularly want to rank high on. Think about writing it as though you are the customer reading it. What would you search for if it was you? What words and phrases would you use? Try to write a blog that would answer any potential questions. By allowing an expert agency to do this, who know just how a blog should be written and what people are researching for, you’ve got more chance to be on page 1 on Google.
Use meta descriptions and titles wisely. It’s only natural that competition will be high for ranking on search engines. Make sure you’re writing unique content which stands out to potential customers. Search engines don’t like duplicate content, so be sure to make each page’s descriptions and titles different.
Despite blogs carrying a lot of value as a great medium for awareness, many blogs just aren’t properly optimised to be easily accessible or aren’t developed to be easily found. In other words, some blogs just aren’t reaching a potential which could see a lot more traffic to your website and in turn your company. They could be working a lot better in terms of Search Engine Optimisation.
